Pat Chun’s Identity

Pat Chun is a company established in Hong Kong in the 1930s to cater to our people's love and passion for great food. It has been a company managed and staffed by local talents from the very beginning. When it comes to designing a new logo, labels and packaging to commemorate Pat Chun’s 80th anniversary, we naturally engaged the esteemed local graphic designer Mr. Alan Chan, who understands our brand, our value and what we mean to Hong Kong, to help with the task.    

 Pat Chun's New Logo

Logo

The new logo of Pat Chun is sophisticatedly demonstrated using the symbol “8” to represent the meaning of “eight delicious dishes worthy of the Emperor".  Integrating oriental cultures with contemporary presentation, the new brand identity is unique in lifestyle, artistic and creative sensitivities

 

Eight Auspicious Treasures

 

Throughout Pat Chun’s new labels and packaging, you will find graphic patterns created using eight auspicious symbols.  These symbols are inspired by the eight auspicious treasures in Chinese traditional culture to symbolize the blessings for life, such as pure mind, great wisdom, authority, honor, prosperity, fortune and good health.

 

The Eight Auspicious Symbols are a group of lucky symbols that appear on many Chinese traditional textiles, objects and paintings.  They are:

八寶吉祥是中國傳統繪畫裏最常見而又賦予深刻內涵的一種組合式繪畫精品。大多數以壁畫的形式出現,也有雕刻和塑造的立體形。

 

 Lucky Knot

Lucky Knot (吉祥結)

Represents the union of infinite wisdom and method.

吉祥結較爲原初的意義象徵愛情和獻身,還象徵著智慧珍珠和覺悟珍寶。

 Lotus Flower

Lotus Flower (蓮花)

Symbolises the purification of the mind and spirit.

蓮花出污泥而不染,至清至純,象徵著修成正果的最終目標。

 Precious Umbrella

Precious Umbrella (寶傘)

Symbolises the wholesome activity of preserving beings from illness, harmful forces, obstacles in life.

古印度時,貴族、皇室成員出行時,以傘蔽陽,後演化爲儀仗器具,寓意爲至上權威,亦象徵遮蔽魔障。

 White Conch Horn

  Precious White Conch Horn (白海螺)

Symbolises the deep, far-reaching and melodious sound of the Dharma teachings.

白海螺被視爲名聲遠揚三千世界之象徵,也即象徵著達摩回蕩不息的聲音。

 Buddha Wheel

 Wheel of Buddha (金輪)

Symbolises the joy of wholesome deeds and liberation.

象徵佛法像圓輪一樣旋轉不停,永不停息。

  Winning Banner

 Winning Banner (勝利幢)

Symbolises the victory of one's own mind over obstacles and negativitities.

爲古印度時的一種軍旗。寓意煩惱孽根得以解脫,覺悟得正果。

 Treasure Vase

Treasure vase (寶瓶)

Symbolises long life, wealth and prosperity.

象徵著吉祥、清淨和財運,俱寶無漏、福智圓滿、永生不死。

 Double Fish

 Double Fish (寶魚)

Symbolises the auspiciousness of all living beings in a state of fearlessness.

魚行水中,暢通無礙,喻示超越世間、自由豁達得解脫的修行者,又象徵著復甦、永生、再生等意。